Tag Archives: public relations

5 Brand Building Actions for Small Businesses

Often, small businesses call upon communications firms to help them build their brands and to increase brand awareness. At Dorsey Group, prior to implementing any communications strategy we evaluate a company’s current market-share situation and how that is impacted by day-to-day operations. 5 Actionable Areas for Brand Building Customer Service. In the old days, if

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Top Three PR Moves Authors Should Make

Managing Partner of Dorsey Group, Makasha stopped by The Blood Red Pencil to share public relations insights to writers. As publicist, who happens to be an award-winning author, Dorsey believes that public relations for authors starts with a blank page. The works begins before one word is ever written—one’s audience is what matters if one

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