Dorsey Group named as Agency of Record for Marketing and Communications for Dr. Beau Williams
Atlanta, GA, January 30, 2019—Dorsey Group today announced it has been selected as the agency of record for marketing and communications for soul singer and gospel music icon, Dr. Beau Williams. This appointment will see Dorsey Group lead advertising, digital and social media, public relations, experiential marketing and branding strategies for Beau’s upcoming projects. The firm partnered with Rahru Arceneaux of Atlanta-based Haute Choc’lat Multimedia to oversee media relations.
“Our team is fully committed to build compelling stories to curate credibility for our clients,” said Makasha Dorsey, Creative Director of the Georgia-based public relations firm. “Not only is Dr. Williams a celebrated gospel singer, many of us grew up listening to him sing love songs and the National Anthem at professional sporting events. Our goal is to bridge the gap between then and now as well as the necessity of romantic music in Christian living.
With his illustrious voice and smooth style, Beau Williams captured the heart of America on Star Search in 1984 when he defeated thirteen-week champion Sam Harris. Whether crooning love ballads or being an instrument of praise as he sings gospel, for more than 30 years, Williams consistently delivers impeccable performances for eager, adoring fans. Always ready, Williams performances are captivating and inspiring.
About Dorsey Group
Dorsey Group is a boutique public relations firm that specializes in combining traditional communications strategies with new media technology to build the relationships necessary to reach the desired markets and to engage consumers. For more information about Dorsey Group, please visit www.DGPRwire.com.